Handcrafts and textiles are India’s second largest source of employment after agriculture.

Apart from economic importance there is something about artisnal skill that makes the process almost spiritual, a life philosophy.

  • Design intervention to rejuvenate crafts, to make durable and functional product, while retaining beauty and context

  • Supporting livelihood in craft communities, giving employment back to villages, reducing waste of mass over-production

  • Sourcing raw material from factory scrap, old utensils and melting and recycling of defective product reducing waste

  • Crafts in India are rich and inspiring and yet they are dying slowly from a lack of freshness and access to new markets and contexts

Nature inspires both art and design. Our upcoming collection is a delicate blend of both.