Handcrafts and textiles are India’s second largest source of employment after agriculture.
Apart from economic importance there is something about artisnal skill that makes the process almost spiritual, a life philosophy.
Beyond the romanticism of handmade goods, lies a blueprint for a sustainable future.
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Design intervention to rejuvenate crafts, to make durable and functional product, while retaining beauty and context
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Supporting livelihood in craft communities, giving employment back to villages, reducing waste of mass over-production
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Sourcing raw material from factory scrap, old utensils and melting and recycling of defective product reducing waste
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Crafts in India are rich and inspiring and yet they are dying slowly from a lack of freshness and access to new markets and contexts
Nature inspires both art and design. Our upcoming collection is a delicate blend of both.
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