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Handcrafts and textiles are India’s second largest source of employment after agriculture. Apart from economic importance there is something about artisnal skill that makes the process almost spiritual, a life philosophy.

Beyond the romanticism of handmade goods, lies a blueprint for a sustainable future.

  • Design intervention to rejuvenate crafts, to make durable and functional
    product, while retaining beauty and context.

  • Supporting livelihood in craft communities, giving employment back to villages, reducing waste of mass over-production.

  • Sourcing raw material from factory scrap, old
    utensils and melting and recycling of defective product reducing waste.

  • Crafts in India are rich
    and inspiring and yet they are dying slowly from a lack of freshness and access to new markets and contexts.